The W7 Cosmetics True Grip Eyeshadow Primer is the base for eye looks that stay put. This primer ensures your eyeshadow adheres perfectly, doesnt smudge, and stays fresh all day. The creamy texture glides effortlessly over your eyelid and transforms into a grippy base that keeps your eyeshadow locked & loaded.

The beige tint blends seamlessly with your skin, making colours appear extra vibrant. Whether you’re going for a natural look or an all-out glam look with this primer everything stays exactly where you want it. No creasing, no fading just flawless!

This primer:

• ensures long-lasting eyeshadow without creasing
• has a creamy, slightly tacky texture
• makes colours more intense and vibrant
• suitable for any eyeshadow texture
• blends nicely into your skin thanks to the nude tint
• easy to apply with doe-foot applicator
• suitable for any eye look from basic to bold