The Umberto Giannini Frizz Fix Shampoo is a sulfate-free shampoo that reduces hair breakage by 78%! Thanks to powerful vegan KeraFUSION bond repair technology, formulated with a recycled by-product of milk thistle, frizz is fought from within for softer, stronger and frizz-free hair.

This shampoo is enriched with metal detox technology with Sodium Gluconate, which helps remove dull metals and minerals that build up on your hair from daily shower water. This provides a brighter color and a softer feel.

The formula, which consists of 94% natural ingredients, is rich in peptides and hyaluronic acid, which hydrates your hair without stripping natural oils. This way your hair stays healthy and resilient.

This shampoo:

• 78% less hair breakage
• refreshes and nourishes
• removes metals and minerals from shower water
• contains peptides and hyaluronic acid
• for bright and shiny hair

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